Researchers at Cambridge University have developed a cool augmented reality app calledPopcode. An update to the app recently made it available for iPhone 4 and Android, and the app is being featured at the University of Cambridge Science festival being held this week and next.
Before we say much about the app, take a look at a one-minute demonstration for yourself:
As an augmented reality application, Popcode's central innovation is that it's "markerless"; after unlocking the content by scanning the Popcode logo, additional content can be added onto just about anything. T-shirts seems to be a favorite of the team; here's another one:
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