Profit and Purpose

Oliberte (a shoes brand), founded by a native Canadian named Dehtiar has done something innovative in order to market his product. In one side, not only profits that he is concern about, but on the other side, he  helps the African by giving them jobs that paid high wage level.

In brief, the shoes are completely made in Africa with the aim to make - and sell - shoes for the fashionista with conscience.

If you want quality footwear, if you want to pay people right, if you want to treat them with respect, use good product, then come to Africa.
--Tal Dehtiat, Oliberte
Full story at http://edition.cnn.com/2011/BUSINESS/02/01/oliberte.shoes.africa/index.html?hpt=MidCompany website: http://www.oliberte.com/